TODAYs Next Big Thing

What’s TODAY’s Next Big Thing 2?

It’s a week-long TODAY show series running 4/18‒4/22/16 geared toward mom entrepreneurs. Hopeful inventors can submit their product at for the chance to pitch it on NBC's TODAY and be picked to sell it live on QVC.

TODAY’s Next Big Thing 2

Submit Your Product

Submit your product through 3/4/16!

Please read below for full product search details.

How Does It Work?

You have from 2/5–3/4/16 to submit your product. Then, TODAY will select nine finalists to pitch it from 4/19–4/21/16 on TODAY’s Next Big Thing 2. Three contenders will be chosen. Viewers can vote each day on until 5pm ET.

On 4/22, the top three finalists will be revealed, and they’ll conduct a final pitch on TODAY. A winner will then be determined live by a panel of judges comprised of Jill Martin, Al Roker, and a QVC executive. The following day, the winner will sell their product live on QVC’s Saturday Morning Q®.

What's the Timeline?

  • 2/5–3/4: All entries must be submitted within this period.
  • Week of 3/28: TODAY selects & contacts the nine finalists.
  • 4/19–4/21: The finalists pitch their product live on TODAY; three per day. Viewers have until 5pm ET each day to vote for their favorite on Please note: all voting is handled by TODAY.
  • 4/22: Top three finalists will do a final pitch. Winner is chosen live on TODAY by a judging panel.
  • 4/23: Winner sells product live on QVC's Saturday Morning Q®.

Submission Criteria

  • Fully developed product with available inventory to ship into one of our distribution centers on the delivery date(s) to be determined by QVC. Final item quantities to be determined by QVC.
  • If selected, QVC will contact you regarding required testing. Please reach out to QVC Approved Labs to have your product tested to make sure it complies with all initial QVC testing requirements.
  • Certificate of insurance meeting QVC’s insurance coverage requirements with "QVC, Inc." listed as an additional insured.
  • You’ll need to provide a product sample packaged in accordance with QVC’s packaging requirements. QVC Buyer will contact you regarding your product sample. Please click here for QVC's packing requirements.
  • Four to six high-resolution images of your product suitable for use on QVC’s website and other platforms. Images showing your item in use and a "what you get" image are preferred. You’re responsible for obtaining all necessary permissions from any individuals appearing in your photos.
  • Inventor Bio: Two to three paragraphs about yourself and why you created this item. Please make sure that the bio includes your name and the "eureka" moment when you realized that this item was needed. Please be sure that your bio includes only information you’re comfortable sharing with QVC and the general public.
  • Optional 60–90-second video that shows your product in use if it truly needs to be demonstrated. Please don’t include voiceovers, music, or third-party content or logos. You’re responsible for obtaining all necessary permissions from any individuals appearing in your video.
  • If selected as a finalist, you must be available to travel to New York the week of 4/18–4/22/16. If selected as the grand-prize winner, you must be available to travel to QVC in West Chester, PA to sell your product on 4/23/16. Travel expenses for the nine finalists will be covered to New York, as well as the winner to QVC in West Chester, PA. All travel arrangements will be approved and coordinated by QVC/and or TODAY.